The leading partner for ambitious businesses shaping Africa’s future and beyond.
About Us
Myrtle Advisory Group is a boutique consultancy helping businesses navigate complex growth challenges with precision and purpose. From strategy to execution, we work with companies looking to scale across borders, strengthen partnerships, and build sustainable advantage.
Our Vision
"Strategic Advisory for the Builders of Africa’s Future."
We envision a future where African businesses are not just participants in the global economy, but architects of it - setting the pace, shaping industries, and redefining what is possible.
Myrtle Advisory aims to be the trusted partner that bridges local ambition with global opportunity, helping companies build strategies that transcend borders and stand the test of time.
We believe that sustainable success is built on clarity, intentional partnerships, and bold moves executed with precision. Our mission is to enable businesses - from emerging players to established leaders - to navigate complexity, unlock growth, and create impact on both regional and international stages.
Our Values
Clarity: We bring sharp insight and simplicity to complex decisions.
Excellence: We do not settle. We deliver real impact.
Partnership: We work with, not just for, our clients.
Integrity: We do what is right — always.
Boldness: We believe in ambitious moves, made wisely.
We partner with leadership teams to uncover growth opportunities, sharpen strategic focus, and develop execution-ready plans. Whether you're scaling in a competitive market or entering new territory, we ensure your strategy is clear, grounded, and designed for impact.
Our strategic support includes:
Expansion strategy development
Business model innovation and refinement
Go-to-market and growth planning
Market entry and feasibility assessments
Our Services
Strategy Advisory
The right partnerships can accelerate your growth — the wrong ones can cost you time and opportunity. We help businesses identify, structure, and manage strategic alliances that deliver results. From ecosystem mapping to deal structuring and due diligence, we guide you through every stage of the partnership lifecycle. Our cross-border and cross-sector experience ensures you’re positioned to collaborate with clarity and confidence.
Strategic Partnerships
We provide end-to-end support to strengthen your contracting and commercial processes. Whether you’re negotiating service agreements, reviewing SLAs, or implementing legal-tech tools like LinkSquares, we help you manage risk, improve efficiency, and get the most out of your vendor and client relationships. Our approach combines legal insight with commercial practicality, ensuring your contracts are aligned with your business goals. (TBC)
Contracting & Commercial Advisory
Let’s build
If you are looking for expert support on strategy, partnerships, or market expansion, we invite you to get in touch. Myrtle Advisory Group works with clients across Africa and internationally to deliver clarity, execution, and impact.
We welcome new enquiries, collaboration opportunities, and strategic discussions.
Email: info@myrtleadvisory.com
Locations: London & Accra
LinkedIn: [Myrtle Advisory Group]