The leading partner for ambitious businesses shaping Africa’s future and beyond.
About Us
Myrtle Advisory Group is a boutique strategic consulting firm that empowers businesses to scale effectively across Africa and globally. We specialise in market entry, investment readiness, and cross-border transactions for international corporations, high-growth African companies, and investors.
Our Vision
“Architect of Africa’s Global Economic Leadership."
We envision a future where African businesses don't just participate in the global economy - they lead it. Where international corporations view Africa not as an emerging opportunity, but as the epicenter of innovation, growth, and strategic advantage.
Myrtle Advisory Group exists to be the catalyst for this transformation. We bridge the gap between global ambition and African opportunity, empowering businesses to build sustainable competitive advantages that transcend borders and redefine entire industries.
We believe Africa's time is now. Our mission is to ensure our clients are positioned not just to capture this moment, but to shape the decades ahead.
Our Approach
Strategic Mastery We engineer solutions grounded in deep market intelligence and proven execution frameworks.
Partnership Excellence We work as your extended leadership team, delivering results through uncompromising standards.
Cultural Intelligence We combine global best practices with local expertise to transform complexity into advantage.
Sustainable Impact We build adaptive strategies that strengthen your competitive position over time.
Our Services
Strategic Advisory & Business Transformation
Accelerate your growth trajectory with precision-crafted strategy. We partner with leadership teams to unlock hidden potential, optimize operations, and build resilient competitive advantages. Transform challenges into catalysts for extraordinary performance.
Our comprehensive approach includes:
Long-term strategic planning and business model innovation
Operational resilience and performance optimisation
Digital transformation and process enhancement
Scenario planning and strategic risk management
Leadership team advisory and board support
Strategic Market Entry & Expansion
Transform market uncertainty into competitive advantage. Our battle-tested market entry framework has guided international corporations and high-growth companies to successful expansion across Africa's most promising markets.
Our comprehensive approach delivers:
Comprehensive market intelligence and competitive landscape analysis
Regulatory navigation and compliance framework development
Local partnership identification and stakeholder mapping
Go-to-market strategy with phased execution roadmap
Risk assessment and mitigation strategies specific to target markets
Partnership Development & Ecosystem Strategy
Build strategic alliances that multiply your market power. We identify, structure, and optimize partnerships that accelerate growth and create sustainable competitive moats. Your network becomes your net worth.
We deliver partnership excellence through:
Strategic partner identification and ecosystem mapping
Partnership strategy development and value proposition design
Deal structuring, negotiation, and contract optimisation
Partnership performance monitoring and optimiation
Cross-sector and cross-border collaboration frameworks
Investment Readiness & Due Diligence Advisory
Position your business for investment success with surgical precision. We've helped companies secure over $50M in funding by transforming operational complexities into investor confidence. Our rigorous preparation process turns due diligence from a hurdle into your competitive edge.
Our proven methodology includes:
Investment readiness assessments and gap analysis
Corporate governance framework optimisation
Operational due diligence for cross-border transactions
Financial and legal structuring recommendations
Post-investment integration and performance monitoring frameworks
Jennifer Frimpong - Principal Consultant
Legal Strategist. Business Architect. Africa Specialist.
Jennifer Frimpong is a distinguished strategic advisor who combines deep legal expertise with business mastery to deliver transformational results for international corporations across Africa's most dynamic markets. With a Bachelor of Laws from the University of Southampton and certifications from leading UK financial institutions, Jennifer brings unique legal-strategic integration across financial services, life sciences, manufacturing, and technology sectors to name but a few. She has helped clients secure funding, successfully executed market entry strategies across 8+ countries, and serves as an Advisory Board Member and keynote speaker at major Africa-focused conferences. What sets Jennifer apart is her rare combination of legal rigor and strategic vision - enabling her to structure complex cross-border transactions while transforming Africa's complexity into sustainable competitive advantage for her clients.
Ready to Scale Your Impact Across Africa?
If you are looking for expert support on strategy, partnerships, or market expansion, we invite you to get in touch. Myrtle Advisory Group works with clients across Africa and internationally to deliver clarity, execution, and impact.